Fine Hygienic Paper FZE in Dubai Directory
Fine Hygienic Paper FZE is the leading hygienic paper manufacturer of the UAE. Part of the Nuqul Group of companies (which celebrated its 50th anniversary recently), a pioneering and presently among the major business conglomerates of the Middle East. The Nuqul Group - founded by Elia C. Nuqul, currently CEO & Chairman, in 1952 - is 52 years young, and has its headquarters based in Amman, Jordan. When the Nuqul Group started operations in the early fifties there was no firm or reliable statistics on the size of its markets or their disposition. It was true pioneering, but thanks to a blend of the founders’ experience and constant injection of new ideas and young talent, the groups’ business and commercial activities gradually expanded and flourished. Today the group has an established presence in most of the Middle East countries (namely, Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE) and the USA, being an early player in globalization. Presently the group comprises of more than 30 companies and between them shares a human resource of over 4000 employees. Apart from our acknowledged visibility in the Arab markets, we export to over 45 countries, spanning every continent on the globe, however, mainly to the GCC, the sub-continent and Africa. Fine FZE operates from the Jebel Ali Free Zone in Dubai, a major manufacturing center for both the Gulf and world markets. Headed by Peter Janho - General Manager, Fine FZE was established in 1989 and operational since 1991. The over AED. 20 million, 15,000 Sq. Meter, environment friendly facility is equipped with state-of-the-art manufacturing equipment and has a young, highly skilled human resource of nearly 300 employees, whose average age is not more than 32 years. FINE has currently embarked upon an ambitious expansion plan which aims to create major distribution centers outside the Free Zone. Several new production lines have also been planned for commissioning as part of our expansion programme. The investment of sizeable capital towards this project is proof of our confidence in the economic stability of the UAE and the healthy business environment in the country. We expect the planned complexes to effectively serve the hygienic paper demands of the GCC (except KSA, as Fine operates several factories there), the sub-continent and East Africa in addition to several other export markets for the next 7-10 years. Examining recent history, it was only in May 2000 that FINE Hygienic Paper FZE had completed a major expansion at its present location which is a 15,000 Sq. Meter facility. Within 4 short years we have found that it was hardly sufficient to meet the ever increasing demands of a rapidly growing local and international market. Commitment to Excellence in Quality and Service has always been the motto of the Nuqul Group and this enduring factor is very much reflected in over 160 hygienic paper and related products being offered by the company in the Lower Gulf. An obsession with hygiene is a way of life at FINE, which is why our middle name, Hygienic, is by no means an accident. With FINE, the end user is always assured of a high quality product at a reasonable and affordable price. As for our marketing strategy, emphasis is placed on hygienic paper products that accompany consumers from childhood with diapers to tissues, sanitary napkins and adult briefs. Major retail products offered are Facial Tissues, Baby Diapers, Feminine Sanitary Pads, Pocket Tissues, Wet Wipes, Baby Wipes, Baby Training Pants, Adult Briefs, Kitchen Towels, Toilet Rolls, Table Napkins, Drinking Straws, Mediroll Towels and Medipads. The The Hotel & Catering range includes Toilet Rolls, Kitchen Towels, C-Fold Paper Towels, Jumbo Rolls, Liquid Soaps, Coasters, Drinking Straws, Table Napkins and related Dispensers. A host of customized orders and special services are also taken up on a regular basis. A Regional Office for the rest of the Nuqul Group also operates at Fine FZE. The office caters mainly to the global market. The products offered include Luncheon Meat, Tissue Jumbo Rolls for Conversion, Extruded Aluminum Profiles, Nonwovens, Printed & Flexible Packaging Materials, Synthetic Sponge, Floral Foams, Polyethylene Bottles, Caps, Bags and Agricultural Films, Fire Fighting Systems & Safety Equipment, Security & Access Control Systems and Seamless Pipes. New product development is a continuous process at Fine and of late we have successfully launched FINE Oud scented tissues, Fine Living premium tissues with its design having a home theme, Fine Collections & FINE 400 Toilet Rolls, Nursing Pads and several Refreshing Towel extensions with various fragrances. In 2003 we upgraded the popular Lido Super Dry Baby Diapers with additional features in an all new pack. Major product launches for tissues and diapers have also been supported by targeted advertising campaigns. search for continuous improvement in all spheres of activity led to simultaneous certifications to the ISO 9001 & 14001 Standards in April 2000. The achievement is unique because Fine FZE became the first company in the region in its line of business to attain a dual certification. In 2003 we upgraded our Quality Management System by certifying to the ISO 9000: 2000 version. Further, the implementation of a cutting-edge Oracle based ERP system for Financials and Manufacturing gives us the confidence and courage to take our business to higher levels of efficiency and profitability in every sphere of activity. Recently an integrated inventory control system, developed by our in-house IT team has become operational. The system is expected to streamline the company’s supply chain management by synchronizing front-end sales operations and back-end IT systems to speed processes and enhance customer service. Fine FZE is in constant search for excellence in its entire range of activities. A well planned strategy for penetrating new markets and increasing the quality of service to key clients will keep Fine FZE at the forefront of the industry in which it operates for many more years to come.
Address: P. O. Box. 16927, Jebel Ali Dubai - UAE
Telephone: 971 4 8815276
Fax: 971 4 4480761