Festivals in Dubai Directory

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DSF (Dubai Shopping Festival) in Dubai Directory

On February 15, 1996, the travel industry in the Middle East heralded the beginning of a new dawn - the birth of the most impressive shopping cum entertainment mega event. An entirely new concept, it succeeded brilliantly in showcasing what co-operation between private sector and public sector could do to create a mind-boggling achievement. Along the lines of the stature that Dubai has achieved with its clarity of vision, innovation, initiative and drive, the Festival was shaped under the committed leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. As months of preparations went into creating Dubai Shopping Festival, the shopping festival matured into a major retailing cum entertainment extravaganza. The rest is history. Today, one of the biggest beneficiaries of the event is the tourism sector. Hotels, travel agents and tour operators contribute to the selling of the event worldwide and it would be fair to assume, run at the peak levels of operation during the event. Every year, Dubai Shopping Festival lives up to its promise of staging the most exciting activities for the whole family inspired by the theme One World, One Family, One Festival. As universal brotherhood, happiness, excitement, joy and adventure became the signature trademarks of Dubai Shopping Festival, the Festival itself became a tribute to the inherent ambition and strength of the people of the United Arab Emirates. Local and multinational brands acknowledged their faith in the event, and brands like Visa, Pepsi and Emirates Airlines became partners to DSFs growth. The experience gained over the years during DSF will be of immense benefit during the 10th DSF, which is scheduled to be organised from January 12, 2005 to February 12, 2005 under the same theme - One World, One Family, One Festival. The next DSF will witness fresh creative inputs and innovative promotions that will go a long way in attracting more visitors to the Emirate.

Telephone: 00971 4 2235444
Fax: 00971 4 2235888
Website: http://www.mydsf.com/